Close Up Deep Action

Close Up Deep Action


Close-up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste,

The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market.

Close-Up toothpaste is also available in the Philippines, Peru, Argentina, Indonesia, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria and Bangladesh,

It is one of the top brands in terms of sales in India. The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns,

According to an August 2016 report in The Economic Times, Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016,

Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene,

It is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis,

And delivers active ingredients (most commonly fluoride) to help prevent tooth decay (dental caries) and gum disease (gingivitis),

Salt and sodium bicarbonate (baking soda) are among materials that can be substituted for commercial toothpaste. Large amounts of swallowed toothpaste can be toxic.


Close Up Deep Action
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